There are different types of keywords that you should target when doing keyword research. Keyword research is a critical component of successful search engine optimization (SEO). By targeting the right keywords, you can dramatically improve your chances of ranking high in the search engines and driving targeted traffic to your website.
Types of Keywords
Here is the list of different types of keywords you should look forward too, when doing your keyword research.
Short-tail keywords
Short-tail keywords are keywords that are shorter and more specific than the average keyword. They are usually three words or less, and they are often used by businesses in highly competitive industries.
Short-tail keywords are typically more expensive than long-tail keywords, but they can be worth the investment if you are targeting a high-value keyword.
If you are just starting out with SEO, it is often best to start with long-tail keywords. Once you have a solid foundation of rankings, you can then start to target short-tail keywords.
Long-tail keywords
Long-tail keywords are those that are more specific and usually longer than the more commonly used keywords. While they may not get as much traffic as the shorter and more general keywords, they can be more effective in driving targeted traffic to your website.
For example, if you are a web designer, you may want to target the keyword “web design.” However, if you are targeting a long-tail keyword such as “web design for small businesses,” you are more likely to get visitors who are actually looking for your services.
While it may take a bit more effort to find the right long-tail keywords, it can be worth it in the end. Not only will you get more targeted traffic, but you may also be able to rank better for these keywords since they are less competitive.
Local keywords
Local keywords are keywords that are specific to a certain geographic area. For example, if you are a plumber in Los Angeles, you would want to use local keywords such as “plumber Los Angeles” or “Los Angeles plumbing.” Local keywords are a great way to target customers in your specific area, and they can be a very effective way to improve your search engine ranking for local searches.
Product keywords
Product keywords are the words and phrases that potential customers use to search for your products and services online. By targeting the right keywords, you can ensure that your website appears at the top of search engine results pages (SERPs), helping you to attract more visitors and boost sales.
To choose the right product keywords, you need to understand your target audience and what they are likely to search for. Once you have a good understanding of your customer’s needs, you can start to research which keywords are most relevant to your business.
There are a number of different tools that you can use to research keywords, including Google’s Keyword Planner and Moz’s Keyword Explorer. These tools will help you to identify which keywords are most popular with searchers and which are most likely to result in a sale.
Once you have selected your target keywords, you need to ensure that they are included in your website content, titles, and tags. This will help your website to rank highly for these keywords, helping you to attract more visitors and boost sales.
Service keywords
Service keywords are words or phrases that describe the services that your business offers. They are an important part of your marketing mix and help potential customers find your business when they are searching for the products or services that you offer.
Some examples of service keywords include:
- Plumbing
- Landscaping
- House cleaning
- Dog walking
When choosing service keywords, it is important to think like your target customer. What words or phrases would they use to search for the services that you offer? Once you have a good understanding of your target customer, you can start to brainstorm a list of potential keywords.
Once you have a list of potential keywords, you will need to do some research to see which ones are most likely to bring you traffic. You can use a keyword research tool like Google AdWords Keyword Planner to help you with this.
Once you have a good list of service keywords, you can start incorporating them into your marketing materials. Use them in your website content, social media posts, and even in your offline marketing materials. By using service keywords throughout your marketing, you will be able to reach more potential customers and grow your business.
Industry-specific keywords
Industry-specific keywords are those keywords that are specific to a particular industry or niche. For example, if you are in the insurance industry, some industry-specific keywords would be “insurance”, “car insurance”, “life insurance”, “health insurance”, etc. These are the keywords that people in your industry are searching for, and they are the keywords that you should be targeting in your marketing and SEO efforts.
Why are industry-specific keywords important?
Industry-specific keywords are important because they are the keywords that your target market is searching for. If you want to attract more visitors to your website or blog, you need to be targeting the right keywords. And, if you want to rank higher in the search engines, you need to be targeting the right keywords.
How do you find industry-specific keywords?
There are a number of ways to find industry-specific keywords. The best way is to use a keyword research tool like Google AdWords Keyword Planner or WordStream’s Keyword Tool. These tools will allow you to enter a seed keyword and then see a list of related keywords.
Another way to find industry-specific keywords is to simply think like your target market. What are the keywords that they would be searching for? What are the problems that they are trying to solve? What are the questions that they are trying to answer? Once you have a good understanding of what your target market is looking for, you should be able to come up with a list of relevant keywords.
Finally, you can also use Google’s search results to find industry-specific keywords. Simply do a search for your seed keyword and then take a look at the related searches that are shown at the bottom of the page. These are the keywords that people are actually searching for, so they are likely to be relevant to your industry.
Once you have a list of industry-specific keywords, you can start incorporating them into your website and blog content. Make sure to use them in the title, in the body, and in the keywords section of your website. And, if you’re blogging, be sure to use them in your blog posts. By targeting the right keywords, you can attract more visitors to your website and improve your search engine rankings.
Informational keywords
Informational keywords are those keywords that are typically used when people are looking for information on a particular topic. These keywords can be used to generate leads or customers for businesses, or simply to provide information to people who are interested in a particular topic.
Typically, informational keywords are longer and more specific than other types of keywords, and they are often used in combination with other keywords to form a complete search query. For example, someone might search for “how to start a business” or “What are informational keywords?” in order to find information about starting a business or learning more about keywords.
Transactional keywords
Transactional keywords are keywords that are associated with a specific action or transaction that a searcher is looking to complete. These keywords typically include words like “buy,” “purchase,” “order,” or “download.”
Searchers who use transactional keywords are usually further along in the purchase funnel than those who use other types of keywords, and as such, they are more likely to convert. For this reason, transactional keywords are often some of the most valuable keywords for businesses to target.
If you’re looking to target transactional keywords, you’ll want to make sure your website is optimized for conversion. This means having clear call-to-actions, a strong value proposition, and a smooth and easy checkout process.
Brand keywords
A brand keyword is a keyword that is associated with a particular brand or company. For example, if you were to search for “shoes” on Google, you would see a variety of results for different brands of shoes. If you were to then click on the result for Nike shoes, you would be taken to the Nike website. Nike is therefore a brand keyword.
Brand keywords are important for companies and businesses because they help to increase brand awareness and can lead to increased sales. When someone searches for a brand keyword, they are more likely to purchase from that brand than if they had searched for a generic keyword. Brand keywords can also help to build brand loyalty among customers.
It is important to note that brand keywords are not the same as generic keywords. Generic keywords are keywords that are not associated with any particular brand. For example, a search for “shoes” on Google would return a variety of results for different types of shoes, but not for any specific brand.
Competitive keywords
Competitive keywords are the ones that are being used by your competitors to attract traffic to their websites. These are the keywords that you should be targeting to get your share of the traffic.
To find out what your competitors are targeting, you can use a tool like SEMrush or SpyFu. Just enter your competitor’s URL in the tool and it will show you all the keywords they are ranking for.
Once you have the list of keywords, you can start targeting them to get traffic to your website. But, remember, you need to be better than your competitors to get the traffic. So, invest in SEO and content marketing to make sure your website is the one that comes up when people search for those keywords.
Negative keywords
Negative keywords are words or phrases that you add to your campaign or ad group that help you filter out unqualified traffic. By adding negative keywords, you can make sure that your ads don’t show up for searches that aren’t relevant to your business.
For example, let’s say you sell men’s shoes. You might add the negative keyword “women” to your campaign so that your ad doesn’t show up when someone searches for “women’s shoes.”
Adding negative keywords is a great way to improve your campaign’s performance and ensure that you’re only getting clicks from qualified prospects.
LSI keywords
LSI keywords are those that are related to your main keyword, but are not that keyword itself. For example, if you are writing about “dogs”, some LSI keywords could be “puppies”, “dog food”, “dog toys”, “dog breeds”, etc.
LSI keywords help Google understand the context of your content and give it a better chance of ranking for the right keywords.
Including LSI keywords in your content also helps you avoid keyword stuffing, which is when you stuff your content with so many keywords that it becomes difficult to read.
So, how do you find LSI keywords?
There are a few different ways you can find LSI keywords.
One way is to simply use Google. Start by typing in your main keyword and scroll to the bottom of the page. There, you’ll see a section called “Searches related to…”. These are all LSI keywords that you can use in your content.
Another way to find LSI keywords is to use a keyword research tool like KWFinder or Ahrefs. Just enter your main keyword and they’ll show you a list of related keywords.
Finally, you can also use Google’s Keyword Planner tool. Just enter your main keyword and choose “Get ideas”. Then, under “Keyword ideas”, you’ll see a section called “Related keywords”.
Once you have a list of LSI keywords, simply include them in your content in a natural way. Don’t stuff your content with keywords – that will just hurt your chances of ranking in Google.
And that’s it! By including LSI keywords in your content, you’ll make it easier for Google to understand the context of your content and you’ll also avoid keyword stuffing.
Question keywords
Question keywords are the words and phrases that people type into search engines when they are looking for information. They are also the words and phrases that you should use in your blog posts and articles to help people find your content.
When you use the right question keywords in your content, you are more likely to show up in search engine results pages (SERPs) when people are searching for information on the topics that you write about. This can help you attract more readers to your blog or website.
Comparison keywords
Comparison keywords are essentially words or phrases that people use when they are looking to compare two different products or services. For example, someone might search for “iPhone vs Android” or “best laptop brands” in order to find out which one is better.
In most cases, people will use comparison keywords when they are trying to make a decision about which product to buy.
There are a few different ways that you can use comparison keywords in your marketing efforts. First, you can use them in your paid search campaigns. This means that you will bid on these keywords in order to have your ad appear in the top spot on the search results page.
Second, you can use them in your organic search campaigns. This means that you will optimize your website and blog content around these keywords in order to rank higher in the search results.
Finally, you can use comparison keywords in your social media marketing. This means that you will create blog posts or social media posts that compare two products or services.
You can also use comparison keywords in your email marketing, as well as in your offline marketing efforts.
No matter how you use them, comparison keywords can be a great way to reach your target audience. By using these keywords, you can make sure that you are appearing in front of people who are looking to compare products or services. This can help you increase your chances of making a sale.
Review keywords
Review keywords are basically keywords that are associated with reviews. For example, if you are looking for a review of a particular product, you would use the keyword “review” followed by the product name. This would then give you a list of websites that have reviews of that product.
Tutorial keywords
Tutorial keywords are keywords that are associated with tutorials. These keywords can be used to help you find tutorials on the internet, or they can be used to help you create your own tutorials.
There are many different types of tutorials, and each type of tutorial has its own set of keywords. For example, if you are looking for a tutorial on how to bake a cake, you would use the keyword “baking.” If you are looking for a tutorial on how to knit a scarf, you would use the keyword “knitting.”
The important thing to remember is that each type of tutorial has its own set of keywords. By doing a little bit of research, you can easily find the keywords that are associated with the type of tutorial you are looking for or you are trying to rank for.
How-to keywords
How-to keywords are key phrases that describe how to do something. They are commonly used in search engines to find content that will help the user complete a task.
How-to keywords usually take the form of a question, such as “how to bake a cake” or “how to fix a flat tire.” They can also be more general, such as “how to garden” or “how to improve your golf swing.”
How-to keywords can be very useful for businesses that offer products or services that require some level of instruction or explanation. By optimizing their website for these keywords, they can attract users who are looking for answers to their questions.
Businesses should be aware that how-to keywords can be very competitive, as there are often many websites vying for the top spot in search results. To stand out, businesses need to ensure that their content is high-quality, informative, and engaging.
Guide keywords
These keywords are used when people are looking for a guide on a specific topic. They are usually high-level keywords that are broad in scope. For example, if someone is looking for a guide on how to start a business, they might use the keyword “business guide.”
Cheat sheet keywords
These keywords are used when people are looking for a quick reference guide on a specific topic. They are typically short, concise, and to the point. For example, a search for “python cheat sheet” would bring up a list of resources that would be helpful for someone who is trying to learn the Python programming language.
List keywords
These keywords are used when people are looking for a list of items. They are usually looking for a specific type of list, such as a list of the best hotels in a city, or a list of the cheapest flights to a destination. By using these keywords, you can ensure that your website appears in the search results when people are looking for a list of items.
Resource keywords
These keywords are used when people are looking for a specific resource. They can be used to find information on a specific topic, product, or service. For example, if someone is looking for information on how to start a business, they might use the keyword “business resources.”
Tool keywords
These keywords are used when people are looking for a specific tool. They help people find the right tool for the job, and they can be very specific. For example, if someone is looking for a new saw, they might search for “best saw for cutting wood.”
App Keywords
App keywords are the words or phrases that people use to search for apps in app stores. When you choose keywords for your app, you want to pick words that accurately describe your app and that you think people will search for.
Your app’s keywords should be included in your app’s title, subtitle, and keywords field in your app store listing. These are all places where potential customers will see your keywords and they will help your app get found in search.
Picking the right keywords can be tricky, but it’s important to do your research and choose keywords that accurately reflect your app. You can use keyword research tools like Google AdWords Keyword Planner and App Annie to find keywords that are relevant to your app and that have a high search volume.
Once you’ve selected your keywords, you need to make sure you’re using them effectively in your app store listing. In your app’s title, use keywords that are most relevant to your app and that accurately describe what your app does. In your subtitle, you can be a little more creative- use keywords that are still relevant to your app, but that also give potential customers a sense of what your app is about. And in your keywords field, you want to include all the relevant keywords that you couldn’t fit into your title and subtitle.
Choosing the right keywords is an important part of getting your app found in app stores. By doing your research and choosing keywords that accurately reflect your app, you can ensure that potential customers will be able to find your app when they’re searching for something that meets their needs.
Plugin Keywords
Plugin keywords are simply keywords that are used to describe plugins. These keywords can be used in a variety of ways, but most commonly they are used to help people find plugins that they are looking for. For example, if someone is looking for a WordPress plugin that allows them to create a contact form, they might search for the keyword “contact form plugin”.
Plugin keywords can be a great way to help people find your plugin, but they can also be a great way to help you market your plugin. By using keywords that are relevant to your plugin, you can help to ensure that your plugin shows up in search results when people are looking for a plugin that does what yours does.
If you’re not sure which keywords to use for your plugin, there are a few things you can do to help you come up with the right ones. First, you can take a look at the keywords that are being used to search for similar plugins. You can also look at the keywords that are being used to promote similar plugins. Finally, you can use a keyword research tool to help you find the right keywords to use.
Once you have a list of potential keywords, you can start using them in your plugin’s marketing. You can use them in your plugin’s description, in your blog posts, and even in your social media posts. By using relevant keywords, you can help to ensure that your plugin is seen by the people who are most likely to be interested in it.
Service keywords
These keywords are used when people are looking for a specific service. They can be used to find a business that provides the service they need. For example, if someone is looking for a “plumber” they may type in “plumber service” into a search engine.
Service keywords are important for businesses to use so they can be found easily online. They help potential customers find your business quickly and easily. If you provide a service, make sure to include service keywords on your website and in your online marketing.
Event keywords
Event keywords are words or phrases that describe an event, such as a party, concert, or festival. They can be used to help people find events that they’re interested in, and can also be used to help promote events.
Some examples of event keywords include:
- Birthday party
- BBQ
- Concert
- Music festival
- Wedding
Event keywords can be used in a variety of ways, such as in social media posts, on event websites, or in event listings. If you’re promoting an event, be sure to use event keywords so that people can easily find and learn more about it.
Time-specific keywords
These are keywords that are associated with a specific time. They are often used by people who are looking for information about that time or trying to buy something related to that time. Examples of time-specific keywords include: “widgets for morning,” ” widgets for evening,” and ” widgets for night.”
Seasonal keywords
These are keywords that are associated with a specific season. They are often used by people who are looking for information about that season or trying to buy something related to that season. Examples of seasonal keywords include: “spring cleaning tips,” “widgets for Christmas,” and ” summer vacation ideas.”
Personal keywords
These are keywords that are associated with a specific person. They are often used by people who are looking for information about that person or trying to contact that person. Examples of personal keywords include: “John Smith,” “Jane Doe,” and “widget expert.”
Image keywords
These are keywords that are used to find images. They are often used by people who are looking for specific images or who are trying to find images for a specific keyword. Examples of image keywords include “dog”, “puppy”, and “travel”.
I hope you have now a better understanding of different type of keywords.